Titlebook: Nostalgia Marketing; Rekindling the Past Marco Pichierri Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive licens

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Nostalgia Marketing and Consumer Behavior,e extant research on nostalgia in the marketing literature: In both narrative form and a synoptic table, the Chapter describes the research method adopted, the variables considered, and the main findings.

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The Impact of Nostalgic Advertising on Consumer Willingness to Donate During a Crisis,in charitable giving decisions and shed light on the role of some consumer traits in regulating this mechanism. The findings provide useful insights for marketers operating in the charity industry, which may benefit fro using charity appeals that are deliberately designed to elicit nostalgia.

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sed stimuli in their marketing strategies.Offers a detailed .The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the pos