Titlebook: Nostalgia Marketing; Rekindling the Past Marco Pichierri Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive licens

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978-3-031-20913-0The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Nostalgia Marketing and Consumer Behavior,their marketing strategies, the Chapter delves into the coverage of the phenomenon provided by the academic literature, moving from sociology and psychology to the consumer behavior field. Afterward, the Chapter briefly reviews the extant scholarly literature in order to summarize the possible effec

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The Impact of Nostalgic Advertising on Consumer Willingness to Donate During a Crisis,able organizations involved in fighting COVID-19 as a focal point, the study proposes a conditional moderated mediation through which the effect of a nostalgic advertisement on individuals’ donating intention is mediated via advertising believability, with this mediation path being moderated in two

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A Systematic Review of Nostalgia-Based Marketing Strategies in Sport Tourism,the relevant literature on this topic in an attempt to provide scholars and practitioners with a comprehensive and detailed framework about the effects arising from leveraging nostalgia in one of the fastest-growing tourism sectors. After being grouped into broad categories related to their methodol

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on is linear, that .. = 72 ± 8 km s. Mpc., and that the properties of dust in other galaxies are similar to those of dust in the Milky Way. The light curves of high-redshift (. = 0.3–1) SNe?Ia are stretched in a manner consistent with the expansion of space; similarly, their spectra exhibit slower t

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Marco Pichierrily gravitational interactions called quintessence..We first present a generic theoretical approach to quintessence. We show that if the minimum of the scalar potential is at .|.=0 (i.e. there is no arbitrary scale) then the behavior of scalar fields can be determined in a model independent way. Its