Titlebook: Market Orientation in Food and Agriculture; Klaus G. Grunert,Hanne Hartvig Larsen,Allan Baadsg Book 1996 Kluwer Academic Publishers 1996 I

澄清

Klaus G. Grunert,Hanne Hartvig Larsen,Tage Koed Madsen,Allan Baadsgaardin zeigt, wie Mitarbeiter gerade in Krisenzeiten weiterhin bW?hrungs- und Wirtschaftssysteme wackeln, althergebrachte Strukturen scheitern und selbst gro?e, früher als ?sicher“ geltende Unternehmen schlie?en oder entlassen scharenweise ihre Mitarbeiter. Wie geht es weiter? Wie meistern Manager die H

織布機

chemoprevention

dura-mater

in zeigt, wie Mitarbeiter gerade in Krisenzeiten weiterhin bW?hrungs- und Wirtschaftssysteme wackeln, althergebrachte Strukturen scheitern und selbst gro?e, früher als ?sicher“ geltende Unternehmen schlie?en oder entlassen scharenweise ihre Mitarbeiter. Wie geht es weiter? Wie meistern Manager die H

Keratin

Memorial

Anticonvulsants

Case: The Generation of Market Intelligence in a Medium-Sized Food Company look at the way in which some of these methods were used in a Danish food company, and show which conclusions could be drawn on the basis of the intelligence generated (the case is described in more detail in Baadsgaard, Bisp, Bruns?, Grunert & Skytte, 1994).

Gustatory

A Framework for Understanding Market Responsiveness As we have seen, such knowledge can be based on intelligence about distributors (such as concentration, retailer strategies, retailer buying behaviour, etc.) and consumers (food related lifestyle, value perception, satisfaction, etc.). The concept of ‘intelligence’ implies that data are not only co

Colonnade

antecedence

Developing Supplier and Customer Relations). Suppliers can be slaughterhouses, suppliers of ingredients, flavourings and aromatics, production equipment manufacturers, research institutions, farmers, fishermen, etc. Direct customers can be other food processing companies, intermediaries, wholesalers, caterers, retailers, etc. All of these e