Titlebook: Market Orientation in Food and Agriculture; Klaus G. Grunert,Hanne Hartvig Larsen,Allan Baadsg Book 1996 Kluwer Academic Publishers 1996 I

CLEAR

Market Orientation, Product Development and Competitive AdvantageThere is wide agreement that the food industry in western economies is entering a difficult period. The competitive pressure on food companies is the result of several tendencies which act on and reinforce one another:

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羅盤

Analysing Consumers at the Individual LevelWhen analysing consumers at the individual level, we are usually interested in explaining preferences for specific products, including questions on how certain concrete product attributes affect consumers’ value perception and preferences. Put another way, we are interested in analysing consumers’ quality perception process.

大笑

殺子女者

Short- and Medium-Term Product and Process DevelopmentIn chapter 8, we developed a theoretical frame of reference for the development of market responsiveness. In this chapter, we focus on how a company can best undertake product development in the short or medium term, and discuss the various barriers to the improvement of product development practice.

壯觀的游行

Market Orientation in Food and Agriculture: Summary, Implications, and Research PerspectivesThis book is about market orientation in food and agriculture. We have taken the viewpoint of the food company and asked how a higher degree of market orientation can improve its competitive position.

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AFFIX

978-1-4612-8557-1Kluwer Academic Publishers 1996

敬禮

Case: The Generation of Market Intelligence in a Medium-Sized Food Company look at the way in which some of these methods were used in a Danish food company, and show which conclusions could be drawn on the basis of the intelligence generated (the case is described in more detail in Baadsgaard, Bisp, Bruns?, Grunert & Skytte, 1994).

緯度