Titlebook: Customer Retention in the Automotive Industry; Quality, Satisfactio Michael D. Johnson (Professor of Marketing, Member Book 1997 Betriebswi

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https://doi.org/10.1007/978-1-349-05330-8struments. In an integrative step customer retention instruments are put into the context of a strategic loyalty management framework, highlighting the interaction with employees, capital and external resource loyalty.

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Strategic Loyalty Management-Some Reflections Regarding Customer Retention Instruments in the Automstruments. In an integrative step customer retention instruments are put into the context of a strategic loyalty management framework, highlighting the interaction with employees, capital and external resource loyalty.

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,An Introduction to Quality, Satisfaction, and Retention — Implications for the Automotive Industry,nks from quality to satisfaction to retention has become a key to financial and organizational success as the automotive industry enters the new millennium. We are fortunate, in this regard, to have assembled a diverse group of both academic and automotive industry contributors to offer a variety of insights into these links.

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Design of Lines as a Product-Policy Variant to Retain Customers in the Automotive Industry,ce them away, and in doing so to retain their loyalty more effectively. Following on from this, we demonstrate how consumer-oriented ‘Lines’ can be designed with the aid of the means-end chain and conjoint analysis methods. This concept was tested in collaboration with one of the major German automobile manufacturers.

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