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Titlebook: Unternehmenskultur und Unternehmensidentit?t; Wirklichkeit und Kon Nina Janich Book 2005 VS Verlag für Sozialwissenschaften | Springer Fach

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樓主: SCOWL
41#
發(fā)表于 2025-3-28 18:37:57 | 只看該作者
Werbung, Geschichte und nationale Identit?t in Russlands’ (the own ethnos) and the ‘others’ (other ethnoi) as central categories of advertising valuing. It chains traditional cultural elements with the own ethnos and opposes them to the nonmown entities around Europe. In this way, Russia is clearly conceptualised as an entity, not belonging to Europe and the West.
42#
發(fā)表于 2025-3-28 19:06:44 | 只看該作者
Umwandlungsprozesse in der Unternehmenskultur und in der Unternehmenskommunikation in Ungarnveloping companies, the stability-oriented and the survival-oriented ones, the type of typical family-companies, the type of the dependent firms, the type of the multinational companies, and the type of the technology parks. Not only the corporate culture but also the communication of companies has new characteristic features.
43#
發(fā)表于 2025-3-29 02:54:45 | 只看該作者
International Team Building aus britischer Perspektive, mit Schwerpunkt auf interkultureller Kompeteroup potential. In this paper ways of achieving this potential will be investigated, such as the correct choice of language, heightened awareness of own and other perspective, the application of dos and taboos, and the desirability of consensus. These will be reviewed in the context of British and German business styles.
44#
發(fā)表于 2025-3-29 07:03:59 | 只看該作者
Made in Denmark, sold in Germany — zur Verwendung des Country-of-Origin-Prinzips im d?nisch-deutsche of origin may occur, illustrated by examples from a Danish-German context. On that background a scale is developed which is able to take into consideration the different degrees of how strongly the country of origin is visible in marketing communications.
45#
發(fā)表于 2025-3-29 10:26:54 | 只看該作者
Zwischen Rationalisierung und Eigensinn: Zur Organisation kommunikativer T?tigkeiten im Dienstleistuegree so that irritations and conflicts have to be handled in the communication processes. Thus, it is argued that the differences between economic models and sociocultural/ linguistic phenomena of communication have to be sensitively observed when communicative work becomes subject to organisational arrangements.
46#
發(fā)表于 2025-3-29 12:24:00 | 只看該作者
Kulturelle Rahmenbedingungen in der europ?ischen Diskussion über Unternehmensreputation und soziale hat CSR can be seen as a part of the globalization process and as a consequence of the ongoing change in the traditional European societal values. The European values are moving towards the American business culture in which philanthrophy and visible donations play a central role in corporate PR.
47#
發(fā)表于 2025-3-29 18:55:17 | 只看該作者
48#
發(fā)表于 2025-3-29 20:23:46 | 只看該作者
49#
發(fā)表于 2025-3-30 02:46:20 | 只看該作者
50#
發(fā)表于 2025-3-30 05:45:20 | 只看該作者
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