| 書目名稱 | Trust in Social Media | | 編輯 | Jiliang Tang,Huan Liu | | 視頻video | http://file.papertrans.cn/931/930532/930532.mp4 | | 叢書名稱 | Synthesis Lectures on Information Security, Privacy, and Trust | | 圖書封面 |  | | 描述 | Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or, in other words, exacerbates the information overload problem. On the other hand, the quality of user-generated content can vary dramatically from excellence to abuse or spam, resulting in a problem of information credibility. The study and understanding of trust can lead to an effective approach to addressing both information overload and credibility problems. Trust refers to a relationship between a trustor (the subject that trusts a target entity) and a trustee (the entity that is trusted). In the context of social media, trust provides evidence about with whom we can trust to share information and from whom we can accept information without additional verification. With trust, we make the mental shortcut by directly seeking information from trustees or trusted entities, which serves a two-fold purpose: without being overwhelmed by excessive information (i.e., mitigated information overload | | 出版日期 | Book 2015 | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-02345-3 | | isbn_softcover | 978-3-031-01217-4 | | isbn_ebook | 978-3-031-02345-3Series ISSN 1945-9742 Series E-ISSN 1945-9750 | | issn_series | 1945-9742 | | copyright | Springer Nature Switzerland AG 2015 |
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