| 書目名稱 | The Right Sensory Mix | | 副標(biāo)題 | Decoding Customers’ | | 編輯 | Diana Derval | | 視頻video | http://file.papertrans.cn/919/918644/918644.mp4 | | 概述 | Includes latest findings and a new perspective on sensory marketing and behavioral science in this new edition.Reveals groundbreaking predictive techniques for product developers and marketing manager | | 叢書名稱 | Management for Professionals | | 圖書封面 |  | | 描述 | .Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea..This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market. | | 出版日期 | Book 2022Latest edition | | 關(guān)鍵詞 | Behavioral Neuromarketing; New Product Development; Product Design; Sensory Science; User Experience; Sen | | 版次 | 2 | | doi | https://doi.org/10.1007/978-3-662-63795-1 | | isbn_softcover | 978-3-662-63797-5 | | isbn_ebook | 978-3-662-63795-1Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer-Verlag GmbH Germany, part of Springer Nature 2022 |
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