| 書目名稱 | The Replication of Retail Fashion Formats into Foreign Countries |
| 副標題 | A Qualitative Analys |
| 編輯 | Christoph Schr?der |
| 視頻video | http://file.papertrans.cn/919/918472/918472.mp4 |
| 概述 | Publication in the field of economic sciences.Includes supplementary material: |
| 叢書名稱 | Handel und Internationales Marketing Retailing and International Marketing |
| 圖書封面 |  |
| 描述 | Christoph Schr?der does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. |
| 出版日期 | Book 2015 |
| 關鍵詞 | Fashion industry; Format replication; Internationalization; Retail business; Standardization and adaptat |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-07541-5 |
| isbn_softcover | 978-3-658-07540-8 |
| isbn_ebook | 978-3-658-07541-5Series ISSN 2626-3327 Series E-ISSN 2626-3335 |
| issn_series | 2626-3327 |
| copyright | Springer Fachmedien Wiesbaden 2015 |
|Archiver|手機版|小黑屋|
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