Titlebook: Sustainable Innovation; Trends in Marketing Anshu Saxena Arora,Sabine Bacouel-Jentjens,Amit Ar Book 2020 Springer Nature Switzerland AG 20

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Do Greener Products Earn More Green? Examining Biomimicry along with Incremental and Radical Sustaiy and look at the idea as a whole rather than in parts. These ideas are developed based on the three-dimensional strategy: aesthetics, functionality and symbolism. These design dimensions together show positive influences on a customer’s willingness to pay and generate a positive effect on purchase

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Buyer-Supplier Relationships: Role of Collaboration, Sustainability, and Technology,bility becomes hard to attain if the buyer-supplier relationships (BSR) are restricted; on the other hand, it is risky to adopt a laissez-faire mentality because of opportunism. The purpose of this chapter is to yield a framework for understanding the evolution of buyer-supplier relationships in sup

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The Road to Sustainable Transportation in Supply Chains: A Stage-Level Approach,rting goods. The mode of transportation used, whether by air, road, sea or rail, creates harmful impacts in the environment, society and economy. Sustainable transportation aims to reduce these effects and, at the same time, provide efficiency on fuel use. This chapter delves into a literature revie

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Coaching, Agility and Sustainable Leadership,impact of coaching. Furthermore, the emergence of agile organizations might call for novel leadership styles. This chapter proposes an emerging model of sustainable leadership as a function of coaching and the agile organization.

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