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Titlebook: Social Media Audit; Measure for Impact Urs E. Gattiker Book 2013 The Author(s) 2013 Facebook.Google.Internet Marketing.KPI.Key Metrics.Key

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發(fā)表于 2025-3-21 20:08:41 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Social Media Audit
副標題Measure for Impact
編輯Urs E. Gattiker
視頻videohttp://file.papertrans.cn/870/869627/869627.mp4
概述Includes supplementary material:
叢書名稱SpringerBriefs in Computer Science
圖書封面Titlebook: Social Media Audit; Measure for Impact Urs E. Gattiker Book 2013 The Author(s) 2013 Facebook.Google.Internet Marketing.KPI.Key Metrics.Key
描述.Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization‘s social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. .This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization‘s social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing..
出版日期Book 2013
關(guān)鍵詞Facebook; Google; Internet Marketing; KPI; Key Metrics; Key Performance Indicators; Social Media; Social Ne
版次1
doihttps://doi.org/10.1007/978-1-4614-3603-4
isbn_softcover978-1-4614-3602-7
isbn_ebook978-1-4614-3603-4Series ISSN 2191-5768 Series E-ISSN 2191-5776
issn_series 2191-5768
copyrightThe Author(s) 2013
The information of publication is updating

書目名稱Social Media Audit影響因子(影響力)




書目名稱Social Media Audit影響因子(影響力)學科排名




書目名稱Social Media Audit網(wǎng)絡公開度




書目名稱Social Media Audit網(wǎng)絡公開度學科排名




書目名稱Social Media Audit被引頻次




書目名稱Social Media Audit被引頻次學科排名




書目名稱Social Media Audit年度引用




書目名稱Social Media Audit年度引用學科排名




書目名稱Social Media Audit讀者反饋




書目名稱Social Media Audit讀者反饋學科排名




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發(fā)表于 2025-3-21 22:09:35 | 只看該作者
Evaluating the Process: Quality Assurance,Firms sometimes run social media marketing by the seat of their pants, .. This kind of chaotic adoption provides little control or quality assurance. This chapter focuses ., while streamlining the process management. We present . to ..
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發(fā)表于 2025-3-22 03:38:06 | 只看該作者
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發(fā)表于 2025-3-22 11:28:03 | 只看該作者
https://doi.org/10.1007/978-1-4614-3603-4Facebook; Google; Internet Marketing; KPI; Key Metrics; Key Performance Indicators; Social Media; Social Ne
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發(fā)表于 2025-3-22 14:35:30 | 只看該作者
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發(fā)表于 2025-3-22 19:14:09 | 只看該作者
Cost Analysis: Identifying Direct and Indirect Social Media Costs,ain has been purchased. This chapter focuses on these issues and outlines in straightforward language how your company can get a better handle on costs incurred for such things as a Facebook page, Twitter account, or corporate blog.
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發(fā)表于 2025-3-22 22:31:56 | 只看該作者
Scope and Focus of the Social Media Audit,ant exercise and start with our social media audit, we need to define the scope (e.g., how in-depth, and the focus must be agreed upon, such as Facebook, Twitter, and blog activities or something else. This chapter addresses these issues and provides some guidance.
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