Titlebook: Rolling Out New Products Across International Markets; Causes of Delays George M. Chryssochoidis Book 2004 Palgrave Macmillan, a division o

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Methodology,ework were explained in Chapter 2. This chapter describes in more detail the methodology of the present study. Discussion focuses, in particular on the nature of the dependent variable (section 3.2), the context of the study (section 3.3), the justification for selecting the case method (section 3.4

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Literature Review,tion 2.2). This is followed by a literature review and consideration of the insights previous research provides to the present project (section 2.3). The chapter concludes with the construction of a conceptual framework based upon these insights.

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tudies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.978-1-349-42026-1978-0-230-50899-6

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978-1-349-42026-1Palgrave Macmillan, a division of Macmillan Publishers Limited 2004