Titlebook: Retail Therapy; Making strategic rel Rob Jones,Dan Murphy Book 2003 Rob Jones and Dan Murphy 2003 brand.business.Retail Brand.service.strat

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Finance, within the realm of existing financial practice – albeit of the state of the art variety. Once we’ve seen some of the sights along the way, we’ll round things up by integrating the concepts we’ve covered here with the ideas from earlier chapters. We get into rather dry areas on a couple of occasion

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,Dan’s introduction, why we need to begin our discussion by turning a critical eyeon the past. I’m going to pick out a number of historical trends orevents that point the way to the future. At the same time they also shedlight on why a book like this is needed – why we need to change.

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Planning strategic relationships,eing weak. The answers to these questions have a bearing on everything from supplier negotiations to employee discipline. Our route might seem roundabout at times, but our destination is very close to home.

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Closing remarks,py, how to evoke loyalty from staff. To the best of my knowledge this is the first time these new ways of thinking about retail brands and employee relations have been published anywhere. If you found them compelling, you can be the first to take a look at your business in this new light and see what it reveals.

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Book 2003k takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don‘t let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights int