Titlebook: Reputation Capital; Building and Maintai Joachim Klewes,Robert Wreschniok Book 2009 Springer-Verlag Berlin Heidelberg 2009 CEO.Change.Commu

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Crisis management in the media society – Communicative integrity as the key to safeguarding reputatien has more loyal customers or members respectively. Reputation is therefore to be protected carefully, since at times when value to a great extent comes from intangible assets such as goodwill or intellectual capital, a lost reputation may be the beginning of the end. During organisational crises,

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Recognition or rejection – How a company’s reputation influences stakeholder behaviourfindings cover the facts that reputation leaders substantially outperform the corresponding stock market index at lower risk and that there is a high correlation between reputation and willingness to apply as well as salary demand.

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The CSR myth: true beauty comes from withinn institutions is always part of a network of tensions between functional, social and expressive reputation. The authors examine the measures with which the economy attempts to regain lost confidence.

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Reputation or: How I learned to stop worrying and love the marketperfect, information in the market. A series of propositions for the strategic deployment of reputation follows from this observation. The critical question facing any corporation that would profit by its reputation is the extent to which it can foster an unjustified reputation before the market catches up with it.

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