Titlebook: Reference Materials in Measurement and Technology; Proceedings of the F Sergey V. Medvedevskikh,Egor P. Sobina,Mikhail V. Conference proce

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Oleg S. Agafonov,Sergey M. Prudnikovin creating and developing denim fabric in a mature market where the competition, led by American multinationals, is strong. Innovation, creativity and nonconformist choices are the fundamental roots of the company. The engine of the company’s success is its founder, Renzo Rosso. Rosso managed to me

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Ilya P. Aronov,Egor P. Sobina new structure, along with growing foreign markets such as Asia, has caused an increase in sales volumes, resulting in production that is more industrial than handcrafted. These changes decrease exclusiveness for luxury brands, which may lead to commoditization of the luxury brands in consumers’ eye