Titlebook: Proactive Intelligence; The Successful Execu John J. McGonagle,Carolyn M. Vella Book 2012 Springer London 2012 Competitive Intelligence.Dec

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What is Competitive Intelligence and Why Should You Care About it?,on: they each share the common concept of where the data comes from and a common toolbox to help in its analysis. By whatever name, CI provides value in many ways to the firm that uses it. CI is not the same as environmental scanning, business intelligence, knowledge management, and market/quantitative research.

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How Do You Make Sense of Your Data?,When you are dealing with a mass of data, trying to extract Proactive CI, you need to approach it in a disciplined way. We provide tips on organizing the data, gaining perspective on it, and using the right tools. The most common tools used by CI professionals, SOWT analysis, competitor analysis and war gaming, are discussed in the context of CI.