Titlebook: Political Communications; The General Election Dominic Wring (Senior Lecturer in Communication an Book 2007 Palgrave Macmillan, a division

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Introduction: General Election Campaign Communication in Perspective. Consequently many of the resulting messages were designed for less committed sections of the electorate rather than core supporters. Labour’s difficulties did, however, result in strategists giving greater attention to how the party might re-engage with loyal partisans whose votes it had hitherto appeared to have taken for granted.

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Dominic Wring (Senior Lecturer in Communication an

Cacophonous

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淺灘

Constituency Campaigning in 2005: Ever More Centralization?rom a previous age. Times have changed, however. Even the most ardent ‘tradition-alist’ now accepts that constituency campaigning, to some extent at least, yields payoffs. The ‘revisionist’ school has now become the mainstream.

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Challenges Facing the Pollsters Next Timen all the polls confidently predicted a hung parliament. The wrath of politicians directed at the pollsters and their clients is understandable if an election outcome suggests the tone of political debate during the preceding campaign, and mainly informed by the polls, was just plain wrong.

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Political Communication: Party Advertising in the General Election data supports voters’ perceptions of a negative campaign and argue that the trend established in this election concerning the extensive use of segmentation and direct marketing techniques are likely to feature prominently in future campaigns.

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The Charles Kennedy Campaign and presenter for many years before Charles invited me to join his staff as one of his chief aides. In this chapter I therefore look at the campaign from the perspective of the Leader’s office since Chris Rennard is also contributing to this volume, and he was based in party HQ.