Titlebook: Political Advertising in the 2014 European Parliament Elections; Christina Holtz-Bacha,Edoardo Novelli,Kevin Rafter Book 2017 The Editor(s

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The First Time for Everything: Political Advertising in a New Member State,litical parties competed for the first time in the context of EU-wide elections to represent Croatia as an EU member state in the European Parliament. The campaign in 2014 lasted from 7 April until 24 May 2014, the longest ever campaign in Croatian electoral history. Competing for 11 seats in the Eu

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Candidate-Oriented but No European Spitzenkandidaten: The Role of Candidates in Political Advertising,election campaigns. This is due to the fact that EP members are organized in parliamentary groups which dominate the European political process. In addition, in the European system there is no president or prime minister who is determined by the vote. At the same time, candidates running for the Eur

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posters and broadcasts used to win public support in the 20This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With

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