| 書目名稱 | Persuasive Advertising |
| 副標(biāo)題 | Evidence-based Princ |
| 編輯 | J. Scott Armstrong |
| 視頻video | http://file.papertrans.cn/746/745064/745064.mp4 |
| 圖書封面 |  |
| 描述 | Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. |
| 出版日期 | Book 2010 |
| 關(guān)鍵詞 | Advertising; creativity; organization; strategy |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9780230285804 |
| isbn_softcover | 978-1-349-51189-1 |
| isbn_ebook | 978-0-230-28580-4 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |
|Archiver|手機(jī)版|小黑屋|
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