| 書目名稱 | Perspectives on Strategy | | 副標(biāo)題 | Contributions of Mic | | 編輯 | F. A. J. Bosch,A. P. Man | | 視頻video | http://file.papertrans.cn/745/744929/744929.mp4 | | 圖書封面 |  | | 描述 | The purpose of this book is to focus on the contribution of oneof the most prominent scholars in the strategy field, Michael Porter,from both a practitioner, that is Chief Executive Officer (CEO),perspective, and from a research perspective. Using such a dualperspective may improve the relevance of strategy research for thebusiness community. .Four leading chief executives, two from European multinationals (RoyalDutch/Shell Group and Unilever N.V.) and two from important Dutchpublic organizations (the Port of Rotterdam and the Ministry ofEconomic Affairs), were invited to reflect on Porter‘s contributionsto four levels of analysis: (1) business level strategy, (2) corporatelevel strategy, (3) regional competitiveness and finally (4) nationalcompetitiveness. .Against this background, the book is structured as follows: Chapters 2to 8 deal with the four mentioned levels of analysis from a dualperspective - theoretical and managerial. The two finalchapters aim to find out how Porter‘s theories are related to eachother and whether and how the different levels of analysis can beconnected. | | 出版日期 | Book 1997 | | 關(guān)鍵詞 | business; business strategy; CEO; Chief Executive Officer; competitiveness; Corporate Strategy; organizati | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4615-6179-8 | | isbn_softcover | 978-0-7923-9896-7 | | isbn_ebook | 978-1-4615-6179-8 | | copyright | Springer Science+Business Media Dordrecht 1997 |
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