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Titlebook: Multinationals and Global Consumers; Tension, Potential a T. S. Chan,Geng Cui Book 2013 Palgrave Macmillan, a division of Macmillan Publish

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發(fā)表于 2025-3-21 16:41:40 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Multinationals and Global Consumers
副標題Tension, Potential a
編輯T. S. Chan,Geng Cui
視頻videohttp://file.papertrans.cn/641/640813/640813.mp4
叢書名稱AIB Southeast Asia
圖書封面Titlebook: Multinationals and Global Consumers; Tension, Potential a T. S. Chan,Geng Cui Book 2013 Palgrave Macmillan, a division of Macmillan Publish
描述International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.
出版日期Book 2013
關(guān)鍵詞ASEAN; Asia; brand; China; International Business; internationalization; management; marketing; organization
版次1
doihttps://doi.org/10.1057/9781137307293
isbn_softcover978-1-349-45549-2
isbn_ebook978-1-137-30729-3Series ISSN 2947-6925 Series E-ISSN 2947-6933
issn_series 2947-6925
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2013
The information of publication is updating

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發(fā)表于 2025-3-21 23:09:23 | 只看該作者
AIB Southeast Asiahttp://image.papertrans.cn/n/image/640813.jpg
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發(fā)表于 2025-3-22 01:47:34 | 只看該作者
Book 2013International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.
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Multinationals and Global Consumers978-1-137-30729-3Series ISSN 2947-6925 Series E-ISSN 2947-6933
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發(fā)表于 2025-3-22 17:27:51 | 只看該作者
2947-6925 earchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.978-1-349-45549-2978-1-137-30729-3Series ISSN 2947-6925 Series E-ISSN 2947-6933
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