Titlebook: Mastering the Travel Intermediaries; Origins and Future o Ben Vinod Book 2024 The Editor(s) (if applicable) and The Author(s), under exclus

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Hotel Bookings and the Dominance of the OTAs,ing power and dominance of the OTAs. The merchant model, pay at check-in model, and the opaque model are reviewed. The chapter concludes with a discussion on the role of metasearch and Google in the lodging industry and the diminishing role of the billboard effect.

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Future State,and expand their revenue streams. This chapter also presents new capabilities that TMCs and OTAs can develop to differentiate themselves from individual suppliers. This differentiation is mandatory for their long-term survival in a future where peer-to-peer transactions become the norm.

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Book 2024ies (OTA) in the distribution of travel products. The book covers the historical development of these intermediaries and explores their current state and future prospects. Almost six decades after the introduction of computerized reservations systems and four decades after the introduction of Global

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Customer Trust and NDC,bust and successful future. Trust is also an integral component of IATA’s new distribution capability, to expedite adoption. In this chapter, we delve into the various aspects of trust in bilateral relationships within the travel value chain, involving airlines, intermediaries, and end consumers.

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The Impact of Evolving Business Models on Global Distribution Systems, by Lufthansa in 2015, preferred channels by the International Airline Group in 2017, and the wholesale model by SAS in 2022. In the hybrid era, where both traditional GDS bookings and NDC bookings exist, two revenue models will continue to coexist.

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uld exist between many of these events. In many instances we may be observing different manifestations of what was originally some solar disturbance, but it is not easy to distinguish between what are fundamental phenomena and what may turn out to be relatively unimportant side issues. It must not b