Titlebook: Marketing to the Ageing Consumer; The Secrets to Build Dick Stroud,Kim Walker Book 2013 Palgrave Macmillan, a division of Macmillan Publish

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書目名稱Marketing to the Ageing Consumer影響因子(影響力)




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難聽的聲音

CREEK

Introduction,A quarter of a century ago Charles Scheme published a journal paper titled . The paper outlined the implications for marketers as the senses, minds and bodies of their customers age.

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,The ageing consumer — a historic perspective,The importance of older consumers and the techniques employed by marketers to capture their spending power are not new subjects.

交響樂

,Population ageing — situation analysis,This chapter explains why, for the foreseeable future, population ageing will have a profound influence on the policies and decisions of governments and businesses.

A簡(jiǎn)潔的

Introduction to physiological ageing,When marketers study older consumers, which is not that often, they are normally trying to understand how ageing changes people’s wants, attitudes and behaviours. What are the psychological effects of ageing that make a Baby Boomer act differently from when they were 20 years younger? Why don’t they behave the way their children behave?

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巧思

The ageing senses,As we age, the quality of our eyesight, hearing, touch, taste and smell alters. Invariably these changes result in a loss of sensitivity and precision of how we sense and react to the world around us.