Titlebook: Marketing in Adversity; Michael J. Baker (Professor and Head of the Depart Textbook 1976Latest edition Macmillan Publishers Limited 1976 b

東西

https://doi.org/10.1007/978-1-349-02956-3business; management; marketing

清澈

Marketing Action for Changing Times,ingdom recently, it is almost certainly time for the firm to change something. Either that, or the firm’s practices were fundamentally out of line before the market changed. It is probably true that any firm that has made no radical changes in its marketing actions over the past year has been poorly managed.

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