Titlebook: Marketing for Small B2B Businesses; How Content Creates Andrew Schulkind Book 2022 Andrew Schulkind 2022 B2B.digital marketing.content mar

高腳酒杯

Website Technology, Security, and Privacy,esses in trouble. This is partly because they fail to take advantage of the efficiency and effectiveness of marketing technology, but mostly because they stick their heads in the sand when it comes to maintaining the security and compatibility of the technology they are using. This is particularly true of websites.

Robust

口味

煞費(fèi)苦心

Book 2022 They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth.?.Most B2B buyers are about two-thirds of the way through their pu

abduction

Defining Your Marketing Goals,creasing lead generation by 20% per year and more immediate goals like improving a website landing page to increase conversions. To achieve these and other goals, you’ll need to understand your target audience, their needs and motivations, and how you can present your offerings in the context of the

Gentry

covert

Bravura

博愛家

Your Website As Marketing Hub,l requires doing more than building it and hoping your target audience shows up. It needs to make it easu for your prospects to hire you by attracting them with content that provides them with useful information, engaging them to encourage them to dig deeper into who you are and what you do, and pro

靈敏

,Measuring Success—Metrics and Analytics,tising is wasted; the trouble is I don‘t know which half.” Digital was supposed to solve that problem, tracking our interactions as consumers with the companies whose products and services we are buying. The reality has not lived up to the promise, and may never do so given the cost in terms of priv