Titlebook: Marketing and Smart Technologies; Proceedings of ICMar álvaro Rocha,José Luís Reis,Zorica Bogdanovi? Conference proceedings 2020 Springer N

史前

The Role of Digital Influencers on Buying Intention,ith specific scales. All collected data was treated with SPSS statistical software and also Smart PLS software performing structural equation model analyses. The results presented the UGC influence on the purchase intention and also the trust in the influencers.

先驅(qū)

The Digital Advertising Conceptual Flow: A Literature Review,rstandings of how the advertising exchange between a publisher and an advertiser works. Our work should minimize the risk of wrong conclusions in literature as well as in practice. We therefore recommend a visualization in the field of digital advertising, which should be challenged in future research.

URN

Willingness to Pay a Premium Price for Streaming Services: The Role of Trust in Services,ix branded streaming services. Our study highlights the mediating role of trust in the effects that the sophistication and convenience of service have on the willingness to pay a premium price. In this way, this study brings contributions to the academy and to the business world.

小步走路

FLEET

胎兒

aphasia

chandel

ogists, contem- rary sociologists often view research on mental health as peripheral to the “real work” of the discipline. The sentiment, real or perceived, is that the sociology of mental health, along with it978-0-387-75699-8978-0-387-36320-2

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