Titlebook: Marketing Research; Chris West Textbook 1999Latest edition Macmillan Publishers Limited 1999 data analysis.market research.marketing

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Sampling,ver, apart from some industrial markets in which the number of purchasers is very small, a census is rarely practical. Nor, in the past, have they been economic though the ever-widening use of electronic point of sale (EPOS) equipment has facilitated the collection of purchase data from censuses of

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Target Marketing and Market Classification Systems, but to those segments of the market that they have identified, for whatever reason, as being particularly attractive to them. One of the most important changes that has occurred in markets in the last 20 years has been the replacement of the ‘herd instinct’ by a need for individual expression. This

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Conventional Primary Research Techniques,e of primary research techniques to collect original data from participants in markets. The main advantage of primary research is that it can be directed at all types of respondents that possess information and can ask questions which are directly relevant to the problem in hand. The main disadvanta

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Electronic Data Collection,ificantly, computer ownership proliferated, low-cost, high-powered laptop computers have become available and software has become increasingly user-friendly. The range of devices and systems in current use includes:

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Market Research on the Internet,en designed with market research in mind As a massive showcase of data and as an effective and low-cost mechanism for collecting information on any topic and from any point of the globe, the internet represents a resource with which no traditional library can conceivably compete. As a method of send

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The Research Mix,ady been referred to but even within each of those the mix of techniques can be variously structured to suit the objectives, the market environment and the budget that is available. In the ideal world of the academic researcher the research mix is driven by technical research considerations. In the

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