Titlebook: Marketing Leadership in Government; Communicating Respon Edward Elder Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 Market

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Book 2016ommunication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that

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Credibility,nd how these qualities were being promoted effectively by contemporary governing leaders, while simultaneously illustrating this part of the Contemporary Governing Leaders’ Communication Model in practice.

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