Titlebook: Marketing Decisions Under Uncertainty; Dung Nguyen Book 1997 Springer Science+Business Media New York 1997 Advertising.Import.Management.M

俗艷

Introductionr basis, and second, to set up some of the basic analytical framework which we will often refer to throughout the book. We will find it useful to devote a technical-oriented section on the discrete stochastic dynamic programming method which underlines the solution approach we use in several context

lipids

Pricing Under Uncertaintyhe role of pricing in order to examine at length the impact of demand uncertainty and risk-taking attitude of the firm on this essential component of the firm’s marketing mix. It is well-known that marketing mix represents a central approach in understanding marketing phenomena and strategic decisio

Nmda-Receptor

Advertisingne the impact of demand uncertainty as well as other forms of randomness on the firm’s advertising activities. The importance of this particular marketing activity has been stressed in the literature; what we want to focus here is the notion that in many real world situations, the effect of marketin

medium

Astigmatism

Salesforce Size, Compensation and Labor Heterogeneitys related to the operations of a company’s salesforce exceed those for advertising and other marketing activities. In general, salesforce management involves not only administrative aspects such as recruiting, training, assigning, compensating, motivating and controlling the firm’s salesforce, but a

Heterodoxy

sed-rate

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brachial-plexus