Titlebook: Market Driven Political Advertising; Social, Digital and Andrew Hughes Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Brex

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Market Driven Political Advertising978-3-319-77730-6Series ISSN 2946-2614 Series E-ISSN 2946-2622

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The Theory and the Practice of Political Advertising,tising can be effective. It enables the reader to be able to critically assess and ask how the modern methods so widely used are achieving their objectives, and how they could also be used against stakeholders by those with ulterior motives.

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Book 2018dates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.?.

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Book 2018ng campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candi

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