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Titlebook: Managing Sports Teams; Economics, Strategy Stefan Walzel,Verena R?misch Book 2021 The Editor(s) (if applicable) and The Author(s), under e

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樓主: Covenant
21#
發(fā)表于 2025-3-25 04:53:07 | 只看該作者
Team Sports Brand Management, introducing the concept of brand equity. Based on this definition, which identifies the key components of sports team brand equity, the three fundamental stages of team sports brand management, strategic brand management, operational brand management and brand system management, are explained and i
22#
發(fā)表于 2025-3-25 08:43:27 | 只看該作者
23#
發(fā)表于 2025-3-25 14:52:28 | 只看該作者
Sports Sponsorship Contracts,ct. What further content should be included in this contract and what legal nature a sponsorship agreement has is explained below. In addition, recommendations for contractual regulations are given in detail, and various disruptions to performance and their consequences are described. Finally, refer
24#
發(fā)表于 2025-3-25 16:29:57 | 只看該作者
Criminal Law and Sports,manipulation of sports competitions, fraud, embezzlement, doping,?corruption and the procrastination of insolvency as well as the special risks associated with hospitality measures. Finally, approaches to the prevention of corruption and manipulation in sports are presented.
25#
發(fā)表于 2025-3-25 21:35:31 | 只看該作者
26#
發(fā)表于 2025-3-26 00:19:37 | 只看該作者
27#
發(fā)表于 2025-3-26 06:13:42 | 只看該作者
Funding of Professional Team Sports Organisations,d to sporting success. Success in sport, however, is associated with a large number of uncertainties, such as injuries to top players and the performance of other teams. In addition to dependence on sporting results, there are also major financial dependencies on individual revenues in many team spo
28#
發(fā)表于 2025-3-26 10:35:15 | 只看該作者
29#
發(fā)表于 2025-3-26 14:31:30 | 只看該作者
Media Strategies in the Sports Media Sector,oach of the new institutional economics, the backstage of the sports media complex is analysed, taking into account various theoretical perspectives such as principal–agent theory, transaction cost theory, property rights theory and public choice theory. Finally, based on the results of the analysis
30#
發(fā)表于 2025-3-26 17:36:50 | 只看該作者
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