Titlebook: Managing Online Reputation; How to Protect Your Charlie Pownall Book 2015 Charlie Pownall 2015 Online.Reputation.Social Media.Risk Managem

dilute

頑固

https://doi.org/10.1057/9781137382306Online; Reputation; Social Media; Risk Management; Strategy: Brand; brand; marketing; online; public relatio

粗鄙的人

Dawdle

粘土

Ledger

Managing Online Reputation978-1-137-38230-6Series ISSN 2947-6127 Series E-ISSN 2947-6135

Charitable

Formulating the Right Responsea complaint, a colleague will do something silly on Facebook, or an important blogger will say something unpleasant or untrue about your company. If you’ve prepared properly chances are you will be able to sort out these kinds of problems before they flare up into more serious incidents or even, God forbid, crises.

isotope

有特色

Anticlimax

The Changing Face of Crisesin one of your best-known products. Unlike many of the incidents we saw in Part II, problems of this magnitude can paralyze senior leadership and severely impact the inner workings of your organization. They may also draw the attention of regulators and politicians, each with the power to put you out of business.