Titlebook: Managing Disruptions in Business; Causes, Conflicts, a Rajagopal,Ramesh Behl Book 2022 The Editor(s) (if applicable) and The Author(s), und

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Consumer Paradox: A Manifestation of Self-Concept in Activism in Response to Supply Chain Practiceslvement of the private sector in modern day slavery, however alarming and unacceptable, is commonplace. Interestingly, consumers hold significant power to drive change. The question is, does consumer self-concept relate to consumer activism, and why is some consumers’ awareness of unethical practice

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Framework of Design-to-Market Business Modeling for Frugal Entrepreneurial Products in the global south to provide value-added benefit to the customers. The conceptual study explains the attributes of frugal innovation, marketability, and entrepreneurial competitiveness in the dynamic marketplace. Converging the systems thinking approach with frugal innovation practices under the

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Repulsion Effect: An Eye-Tracking Studytitor leads to the increase in the choice share of the target, popularly known as the attraction effect. No research till date has shown the opposite—the decoy increasing the choice share of the competitor. In this paper, we show for the first time, how the introduction of a decoy may lead to an inc

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https://doi.org/10.1007/978-3-030-79709-6Disruption; innovation; management strategy; market development; economic growth; industry competitivenes