Titlebook: Managing Consumer Services; Factory or Theater? Enzo Baglieri,Uday Karmarkar Book 2014 Springer International Publishing Switzerland 2014 B

令人悲傷

Interlocking

Roberta Sebastiani,Daniela Corsaro,Stephen L. Vargo

Mercurial

窩轉脊椎動物

Enzo Baglieri,Uday KarmarkarPresents an innovative perspective for both researchers and practitioners in service management.Based on a global point of view and a multi-disciplinary approach.Discusses ready-to-implement practices

hereditary

arsenal

FOVEA

The Design of Consumer Experiences: Managerial Approaches for Service Companies,rience in discussing the particular nature of services compared to goods, suggesting that the absence of a physical good could leave room for processes and activities in which the role and experiences of the players involved need to be considered.

Tincture

Factory or Theatre? Towards the Convergence,ey should be managed, marketed, and delivered. However, a significant gap still exists between the significance of services in the world economy and the attention paid to in the Operations Management (OM) literature (Johnston 2005; Metters 2010; Chase and Apte 2007; Heineke and Davis 2007; Metters and Marucheck 2007).

Incompetent

Transitioning to Value Co-development,Developing strategic approaches to value creation for their firms and others is among the most fundamental challenges that managers face in all businesses. This implies the need to better understand both how value is created and the roles various parties within and outside the firm play.

EPT

,Innovation in Services: The Case of Fleury—A Diagnostic Medical Center,This book is mainly focused on the need to combine theater driven and factory driven organisations. It says how to involve customers to design the service process. In this sense, it is mainly related to the innovation in service processes. This chapter introduces another interesting element of innovation, the role of strategy and culture.