Titlebook: MBA; Theory and Applicati Carolina Machado,J. Paulo Davim Book 2016 Springer International Publishing Switzerland 2016 Career Advancement.O

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Marketing in Crises—Its Nature and Perspectives for Managersy manager’s job to deal with them. Against this background, this chapter explores a contingent approach to crisis-specific management of various marketing policies. The basic assumption is that situational, contingent properties of crises (should) determine the structure and behaviour of marketing m

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Training and Development in Organizations: Start at the Beginningiven to the first step: the . stage and its implications in the other T&D stages and human resource management (HRM) activities. Afterward, some guidelines and tools to conceive, plan, and implement the needs assessment stage will be suggested. The main objectives of this section are, as followed, t

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