Titlebook: Luxury Strategy in Action; Jonas Hoffmann (Associate Professor),Ivan Coste-Ma Book 2012 Palgrave Macmillan, a division of Macmillan Publis

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Sustainable Development in the Luxury Industry: Beyond the Apparent Oxymoron, a question of rediscovering a lifestyle based on quality at the expense of quantity. This suggests that there is a clear bridge between luxury and sustainable development, especially when luxury brands have the power to influence consumer aspiration and behaviors.

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The Pier Framework of Luxury Innovation,m and gives you prestige. Innovation and creation are the heart of this process. Luxury innovation involves the capacity of someone at a certain moment to integrate unique skills and to sense .’. to create something new, unique, an extra-ordinary product or experience.

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the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.978-1-349-34653-0978-0-230-36154-6

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https://doi.org/10.1057/9780230361546brand; branding; business; Extensions; innovation; Internet; management; organization; retailing; social medi

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