Titlebook: Luxury Online; Styles, Systems, Str Uché Okonkwo Book 2010 Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 brand.brandi

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書目名稱Luxury Online影響因子(影響力)




書目名稱Luxury Online影響因子(影響力)學(xué)科排名




書目名稱Luxury Online網(wǎng)絡(luò)公開度




書目名稱Luxury Online網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Luxury Online被引頻次




書目名稱Luxury Online被引頻次學(xué)科排名




書目名稱Luxury Online年度引用




書目名稱Luxury Online年度引用學(xué)科排名




書目名稱Luxury Online讀者反饋




書目名稱Luxury Online讀者反饋學(xué)科排名

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rom a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.978-1-349-36417-6978-0-230-24833-5

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Is luxury (still) afraid of the Internet?acets and will continue to resound in every business sector whether technology-driven or unreceptive to transformation. It is a reality that can no longer be questioned or resisted, even by an industry that carries as much economic and socio-cultural clout as the luxury sector. The reverberation of