Titlebook: Komplexit?tstheorie; als Instrument zur K Stephan Zelewski Book 1989 Springer Fachmedien Wiesbaden 1989 Komplexit?t.Komplexit?tstheorie.Ope

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書(shū)目名稱(chēng)Komplexit?tstheorie影響因子(影響力)

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書(shū)目名稱(chēng)Komplexit?tstheorie網(wǎng)絡(luò)公開(kāi)度

書(shū)目名稱(chēng)Komplexit?tstheorie網(wǎng)絡(luò)公開(kāi)度學(xué)科排名

書(shū)目名稱(chēng)Komplexit?tstheorie被引頻次

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書(shū)目名稱(chēng)Komplexit?tstheorie年度引用學(xué)科排名

書(shū)目名稱(chēng)Komplexit?tstheorie讀者反饋

書(shū)目名稱(chēng)Komplexit?tstheorie讀者反饋學(xué)科排名

只看該作者 · 發(fā)表于 2025-3-21 23:10:08

Stephan Zelewskiies, challenges and directions for effective implementation. Adopting a literature review approach, the chapter shows that green marketing adoption is driven by sustainable development, social responsibility drive, supportive government policies and leadership, green consumerism and consumer health

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work for segmenting green consumers as well as an understanding of green consumer buying decision processes and strategies for altering consumer attitudes and behaviour towards eco-friendly products. The findings of this work will enable firms in emerging economies in developing appropriate green ma

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Stephan Zelewskiy chains, and increased regulatory and environmental pressure. Green marketing is a business approach towards a greener economy in the pursuit of sustainable development. In developed economies, booming industrialisation in response to the rising demand for environmentally friendly products is evide

只看該作者 · 發(fā)表于 2025-3-23 00:12:57

Stephan Zelewskied annual growth rate (CAGR) of green products in India is 20–25 per cent as per various research studies. Numerous factors such as rise in household income, demographic advantage due to increasing working population, abundant natural resources, and prudent government policies contribute to the grow

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nt in the organisational quest for sustainable growth. Despite this, researchers and practitioners in their pursuit of green marketing strategies have relied extensively on generic consumer behaviour theories and strategies, despite green marketing being distinct from generic marketing. This chapter

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