Titlebook: International Marketing Strategy; The Country of Origi Giovanna Pegan,Donata Vianelli,Patrizia de Luca Book 2020 Springer Nature Switzerlan

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Giovanna Pegan,Donata Vianelli,Patrizia de Lucang, Dropshipping, Dynamic Pricing, Influencer Marketing, Predictive Analytics, Kryptow?hrungen, Edge Computing, SmartContracts u.v.m. einbezogen. Aktuelle Praxisbeispiele sowie neue Klausur- und übungsaufgaben wurden aufgenommen..978-3-658-26143-6

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2366-8814 value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers..978-3-030-33590-8978-3-030-33588-5Series ISSN 2366-8814 Series E-ISSN 2366-8822

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Giovanna Pegan,Donata Vianelli,Patrizia de Luca, but also the information, communication and interaction processes which take place before, during and after production, e. g. details of the print run or the planned delivery date (referred to below as the “b978-3-540-27529-9Series ISSN 1612-1449

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,Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product–firm that the link between the COO and contractual agreements can be twofold. On one hand, contractual agreements are an important tool for the valorization of the COO in the foreign market, and on the other hand, the strong image of the COO can favor the possibility of concluding agreements in the

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From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channelific brand..The relationship between the country of manufacturing and the country of brand is also explored, giving voice to some companies that have entered directly through greenfield investment types in China and the USA operating in the food, furniture, and fashion sectors. Knowing how to adapt

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