Titlebook: Interkulturelle Medienkommunikation; Eine Einführung Hans-Dieter Kübler Textbook 2011 VS Verlag für Sozialwissenschaften | Springer Fachmed

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Hans-Dieter Küblerl functions are not the preserve of anyone channel entity but depend on the way a company responds to the challenges driven by business objectives and strategies, marketplace requirements, the nature of the product and the production process, and the expectations of the customer.

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s problems. The authors have avoided concepts and results contained in other books in order to keep the book comprehensive. Furthermore, they do not present concrete simplified models and pay maximal attention to scientific rigor..978-3-030-67161-7978-3-030-67159-4

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Hans-Dieter Küblersupply chain entity performs a detailed set of channel functions. The mission of suppliers is to provide materials to producers who make finished goods that in turn are warehoused and distributed by channel intermediaries to the end-customer. This compartmentalized view of the supply chain, while pr

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