Titlebook: Inspire Responsibly; The Interplay betwee Marie Schwimmer Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusive licens

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Synthesis: Applying Business Ethics to Aspirational Talk,This chapter’s systematic basis is the scheme of the practical syllogism (Suchanek, 2015, pp.?42–46). The logic of the practical syllogism helps to reveal what is important, i.e., the normative value of aspirational talk (4.1), what hinders acting following this value (4.2) and deriving suitable actions or investments (4.3).

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