Titlebook: Information Technology and Product Development; Satish Nambisan Book 2009 Springer-Verlag US 2009 Business.Design.Internet.Management.Mark

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Robert G. Fichman,Satish Nambisanve case studies of successful CRM systems implementation in the financial industry. The framework adopted in this book can be used by both scholars and managers to evaluate the interdependencies between operati978-3-642-43564-5978-3-642-35554-7Series ISSN 2192-8096 Series E-ISSN 2192-810X

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