Titlebook: Identit?tsbasierte Luxusmarkenführung; Grundlagen - Strateg Christoph Burmann,Verena K?nig,J?rg Meurer Book 2012 Springer Fachmedien Wiesba

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Herausforderung ?Multi-Channel-Management“ – Luxusvermarktung im Spannungsfeld traditioneller Kan?leewinnt auch die ?Multi-oder Cross-Channel-Communication‘ zunehmend an Bedeutung. Zwar haben Luxushersteller versp?tet und mit Ressentiments den Eintritt in das Internet gewagt, so k?nnen sie sich aber dem aktuellen Wandel der Zeit nicht entziehen. Zunehmende ?Kanal-Konvergenz‘ erfordert, dass Kunden

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many of the case studies included in this volume are drawn from studies in the southeastern United States, the examples and lessons provided will be relevant to those working in all coastal environments..978-1-4419-2104-8978-0-387-29023-2Series ISSN 0172-6161 Series E-ISSN 2512-5559

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Verena K?nig,Christoph Burmann many of the case studies included in this volume are drawn from studies in the southeastern United States, the examples and lessons provided will be relevant to those working in all coastal environments..978-1-4419-2104-8978-0-387-29023-2Series ISSN 0172-6161 Series E-ISSN 2512-5559

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GLOOM

Andreas Müller,Michael Schade many of the case studies included in this volume are drawn from studies in the southeastern United States, the examples and lessons provided will be relevant to those working in all coastal environments..978-1-4419-2104-8978-0-387-29023-2Series ISSN 0172-6161 Series E-ISSN 2512-5559

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