Titlebook: Identifying Hidden Needs; Creating Breakthroug Keith Goffin,Fred Lemke,Ursula Koners Book 2010 Palgrave Macmillan, a division of Macmillan

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Example: Warehouse Equipment Researchconducted using the approach presented in Chapter 4. The discussion is based on an actual project conducted in 2007 for a major manufacturer, which for reasons of confidentiality we will refer to as ..

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Repertory Grid Techniquees, psychologists do not ask direct questions such as “how do you think?” However, in trying to understand their customers, many companies rely solely on direct questions posed through focus groups and surveys. The challenge in understanding customers should not be underestimated—sophisticated appro

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Conjoint Analysiset of features. A more expensive product is likely to have higher performance but it may be visually less appealing. Another product will offer a combination of features with less performance but a more attractive design and reasonable price. For example, we might like the biggest LCD television, wi

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Combining the Techniques: Designing Breakthrough Products and Servicesers’ hidden needs is essential to the successful development of breakthrough products. To identify hidden needs, innovative techniques for market research need to be combined with more traditional ones. Using a combination of techniques generates deeper insights and also allows the results to be . (

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Keith Goffin BSc (DUNELM), MSc, PhD,Fred Lemke BCom (HONS), MBA, PhD,Ursula Koners BA (HONS), DIPLOMdynamic therapy and interventional angioplasty have an established role in the management of this disease, but an effective single drug for prevention or treatment of the vasospasm is still lacking.This book contains selected contributions to the 7th International Conference on Cerebral Vasospasm he