Titlebook: Globalization and Socio-Cultural Processes in Contemporary Africa; Eunice N. Sahle Book 2015 The Editor(s) (if applicable) and The Author(

FIR

Missionaries for Capital: Brand Marketers and Music Sponsorship in Ugandabest way to promote its Senator brand in poor rural areas of Uganda was to have local performance troupes sing about it to their neighbors, in local languages and musical styles. (Ugandans speak more than 30 languages, and identify as many distinct cultures within their national boundaries.) The str

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歌曲

The Editor(s) (if applicable) and The Author(s) 2015

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眨眼

Book 2015In different but complementary ways, the chapters in this collection provide a deeper understanding of socio-cultural processes in various parts of the African continent. They do so in the context of contemporary mediated processes of globalization, and emphasize the agency of Africans.