Titlebook: Global Marketing Strategy; An Executive Digest Bodo B. Schlegelmilch Book 20161st edition Springer International Publishing Switzerland 201

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Assessing Global Marketing Opportunities,esign of ongoing marketing information within an already established network of international operations. Here, global marketing information systems are viewed as part of an MNC’s overall endeavor to create knowledge management systems capable of exploiting locally created knowledge worldwide.

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Global Supply Chains and Distribution Networks, benefits of global supply chain management. This is followed by a look at the main factors that drive inbound and outbound sourcing and logistics decisions. Next, the focus is put on the design and management of global marketing channels, and finally on some important trends in international supply chain and distribution channels.

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2192-8096 how global market opportunities are identified and global st.This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting busine

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Ubuntu: Toward a New Public Discourse,esign of ongoing marketing information within an already established network of international operations. Here, global marketing information systems are viewed as part of an MNC’s overall endeavor to create knowledge management systems capable of exploiting locally created knowledge worldwide.

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