Titlebook: Event Marketing in the Context of Higher Education Marketing and Digital Environments; Florian Neus Book 2020 The Editor(s) (if applicable

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Differences and Similarities in Motivation for Offline and Online eSports Event Consumption,successful business venture and still growing year by year (Warman, 2017). Through streaming options on various platforms (e.g., twitch.tv or youtube.com), eSports can be consumed by users all over the world (Yu et al., 2018).

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,Interaction in Social Live Streaming Services – Importance and influential Factors,tive technologies and digital communities have not only introduced new methods of communicating, they have also heavily influenced our social interaction habits (Barrett et al., 2016; Baden-Fuller and Haefliger, 2013).

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Florian NeusOffers a new scientific perspective on event-marketing

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,Green’s Functions for Spherical Resonators,tendees, it was found that the expected link between attitude toward the event and the HEI could not be shown for this specific case. Both attitudes, however, were found to have a significant influence on identification with the HEI.