Titlebook: European Retail Research; 2010 | Volume 24 Iss Dirk Morschett,Thomas Rudolph,Bernhard Swoboda Book 2011 Gabler Verlag | Springer Fachmedien

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書目名稱European Retail Research影響因子(影響力)




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書目名稱European Retail Research被引頻次




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Itinerant

Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle inological triangle’, i.e. as the impact of Internal Marketing and Market Orientation on Organisational Performance. After the validation with SEM analysis of all three constructs, findings clearly indicate that Internal Marketing indeed has a positive significant effect both on Market Orientation and

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synovium

The Retail Industry in Spain,at shape the commercial activity, as the influence of density and population growth, autonomous communities, policy issues and tourism. Afterwards, the general structure of the retail industry (food and nonfood separately) is characterised, with a detailed description of the key actors. Particular a

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European Retail Research978-3-8349-6147-1Series ISSN 1867-8785 Series E-ISSN 2364-589X