Titlebook: European Retail Research; 2009 | Volume 23 Is Dirk Morschett,Thomas Rudolph,Bernhard Swoboda Book 2009 Gabler Verlag | Springer Fachmedien

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978-3-8349-1225-1Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009

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The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating free premiums. The proposed model is tested using various free premium characteristics (value, product premium fit), as well as consumers‘ characteristics (smart shopper‘s self-perception, free-gift proneness). The results of the study show that the use of high-value free premiums leads to better a

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ALTER

Logistics Service Quality and Technology Investment in Retailing,s no consensus in the literature, however, on the components of logistics service quality, nor on the role of the retailer‘s investment in technology. In this context, the present paper aims at evaluating the major components of logistics service quality and technological investment, as well as anal

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Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?,res three supermarkets from the same grocery chain that are identical in terms of their price positioning and customer structure, but different in their exterior architecture. The central question is how these stores differ in price level perception, perceived value for money, ease of price evaluati

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Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributeetailing research, retail formatspecific studies are scarce, and the present and very first empirical study in Romania is therefore interesting because most grocery companies are based in Western Europe and adapt or standardize their concepts to foreign markets on a different level. Empirical data,

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