Titlebook: Entrepreneurship and Innovation During Austerity; Surviving Beyond the Ian Chaston Book 2013 Palgrave Macmillan, a division of Macmillan Pu

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Customer Values,The behaviour of individuals during the purchase and consumption of goods is strongly influenced by national culture. In terms of understanding why variations in national culture exist, Berges et al (2006) proposed that the following key factors are of significance:

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https://doi.org/10.1007/978-1-349-16803-3 desired outcomes and commit all their energies to accomplishing their vision, often in the face of what may appear to others as insurmountable obstacles. They also concluded that self belief in vision permits these individuals to inspire others to support the necessary actions required to deliver the identified vision.

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Strategy Implementation,ning the most critical issues. Key factors of influence include whether the innovation is (i) incremental or radical, (ii) aimed at consumer versus B2B markets and (iii) based upon exploitation of complex technology. Van der Panne et al (2009) concluded the most important factors include:

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